LONE STAR LIGHT
It’s porch season, y’all
GOLD DAVEY | Social Campaign | Food + Beverage
GOLD DAVEY | Integrated Campaign Effectiveness
SILVER DAVEY | Branded Digital Campaign | Food + Beverage
Lone Star Light wanted to increase brand awareness, which is hard to do when you’re outspent by all the big beer brands.
So we did what Lone Star does best: connect with real Texans on the porch.
We filmed Chef Alex Padilla of Ninfa’s in Houston, San Antonio mixologist Aaron Peña, and Austin DJs Alyssa and Veronica of Strawberry Jams doing their thing, then recorded them talking about their passions and inspiration to use as the VO. We did CTV, digital, social, and launched a Spotify playlist.
The work really connected with fans…
Propelled Lone Star Light into the fastest-growing beer in its category
40% higher sales year over year
+8 point increase in brand awareness
17x the engagement rate vs. benchmarks on social media
Now that’s a campaign, y’all.
Results
Propelled Lone Star Light into the fastest-growing beer in its category
40% higher sales year over year
+8 point increase in brand awareness
17x the engagement rate vs. benchmarks on social media
Credits
ECD Lynna Bartosh | CD Lane Jordan | ACD, Writer, Set + Wardrobe Stylist Cat Shattuck
Writer Sarah Shea | Designer Megan Hicks
Director + Photographer Arturo Olmos | DP Geoff Wood | Producer Emily Vinson