LONE STAR LIGHT

The National Summertime Beer of Texas

For Summertime 2023, we stuck with our Porch Season strategy: find real Texans and film them doing what they do, while enjoying Lone Star, totally unscripted. This time it was at the watering hole—pool, beach, and bar.

  • Cemented the practice of tweaking the tagline, The National Beer of Texas, seasonally

  • Recorded a bar owner near Galveston for his take on Lone Star for the VO

  • CTV, social (paid + organic), digital, and a Spotify playlist

Credits

ECD Lynna Bartosh | CDs Lane Jordan, Cat Shattuck | Set + Wardrobe Stylist Cat Shattuck

Writer Sarah Shea | Designer Megan Hicks

Director + Photographer Nick Simonite | DP Corbett Jones | Producer Amy Hurt

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