CHIPOTLE MEXICAN GRILL

Chih-Poat-Lay

If you got an email from Chipotle in 2019–2020, there’s a good chance I wrote it. Or concepted it. Or both.

Sadly, those files are lost to the ages. But they were fire. For real. (IYKYK.)

The Chipotle work I’m proudest of are these cards we created for store managers to hand out, at their discretion, to really make someone’s day.

It’s probably the longest copy I ever wrote for Chipotle, and though I usually slash my words in half again and again—and happily, TBH—this was one time I got to let the pen take over.