GRAY SOLUTIONS

Let curiosity lead

Gray Solutions, a systems integrator based in Lexington, Kentucky, was ready to step out of the corporate shadow with their own brand.

Inspired by their unique approach to problem-solving, I wrote a new tagline: Let curiosity lead.

It reflects their company ethos, and has become an internal rallying cry.

• Crafted an authentic brand voice that was bold but humble, with some humor thrown in

• Paired that with a new logo, brand identity, color palette, website, and marketing collateral

Bonus: I got to write about manufacturing’s best friend—a robot dog named Spot.