LONE STAR

Make Every Beer a Lone Star

How do you celebrate a brand as iconic as Lone Star on its 140th anniversary—and stand out from a billion other beer ads?

You call on the Armadillo.

He’s figured in much of Lone Star’s storied history (and shown up as an Easter egg in every spot I’ve created for them).

So we hired a sculptor to create a model, and imbued him with a little magic, and a little humor, to connect with Lone Star fans.

• CTV, digital, social, Snapchat lens

• A complementary organic social campaign launches later this summer